'SEOUL FASHION WEEK | DONGDAEMUN DESIGN PLAZA (DDP) | WHEN IN KOREA | KOREAN FASHION | KTOP #SHORTS'

00:58 Jun 30, 2022 0 0

'The best local designers are showing off their talents once again at the 2020 S/S Seoul Fashion Week from October 14 to 19, 2019 at the famed Dongdaemun Design Plaza, which also features up-and-coming Korean designers in shows aptly called “Generation Next.” Hosted by the Seoul Metropolitan Government and organized by the Seoul Design Foundation, Seoul Fashion Week (SFW) is a bi-annual series of global fashion business events, held in March and October. Before it became known as SFW, fashion shows first kicked off in 1987 and were simply known as \"local festivals” that did little to attract a big audience, much less international buyers. For decades, the Korean fashion industry struggled financially, and in 2004, authorities even pondered disbanding the fashion organizations that put them together. Things only started looking up a few years later when Korea experienced an economic and cultural boom. In 2015, Korean designer Jung Ku Ho was appointed as the first general director of SFW in its 15-year history, and he had the herculean task of putting Korean fashion on the international map. Under his leadership, he initiated “10 Soul,” a project that aimed to discover 10 young creative designers whose brands would be marketed globally and be offered a platform that was accessible to international buyers and fashion editors. “Publicity for Korean designers is one of the key missions we are trying hard to fulfill to help them earn international recognition,\" Jung told The Korean Times. \"We\'re trying to let international fashion experts know we have several innovative designers who are as competitive as designers in the world\'s fashion capitals, so they can consider partnering with them.\" In the next few years, SFW’s objective changed from introducing Korean designers to the world to turning the buzz into a sustainable, profitable business. Collaborations with brands and sponsored shows have become more common, and the “see-now-buy-now” system that fashion weeks in the west have begun to adopt is also being initiated in SFW through trade shows and buyer exhibitions. The fashion world has also been opened wider to the public, unlike before where only a privileged few could attend. Local and international experts are often invited to forums and discussions that are happening in the same week as the shows. SEOUL FASHION WEEK | DONGDAEMUN DESIGN PLAZA (DDP) | WHEN IN KOREA | KOREAN FASHION | KTOP #SHORTS #seoul #seoulfashion #Korea #ktopseanstory #DongdaemunDesignPlaza #DDP Join this channel to get access to perks: https://www.youtube.com/channel/UCg-H_dcbtCjodoxB07rmyww/join Copyright Disclaimer Under Section 107 of the Copyright Act 1976, allowance is made for \"fair use\" for purposes such as criticism, commenting, news reporting, teaching, scholarship, and research. Fair use is a use permitted by copyright statute that might otherwise be infringing. Non-profit, educational, or personal use tips the balance in favor of fair use. ------------------------------------------------------ NO Copyright infringement is intended. Thank you and Enjoy! KTOP Sean Story'

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